Category Archives: Strategic Marketing
[Reprint] Behind the promotional curtain: A chat with three of Aspenʹs PR entrepreneurs
October 17, 2011 – By Catherine Lutz, Aspen Business Journal —In 2010, CNN Money online named being a public relations director one of the top 100 jobs in America (the 84th best job, to be precise). PR directors have a … Continue reading
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The Basics of Greening Your Business
Environmental Doom and Gloom. It can be depressing – the daily barrage of messages declaring environmental doom for the planet: – It takes 47 million gallons of oil to produce the plastic bottles the U.S. uses each year. 85% of … Continue reading
TOP 10 TIPS FOR BEATING THE COMPETITION
Building your brand and growing your business 1. A Brand is a promise. (What does yours say?) 2. Be strategic 3. Foster your relationships – LISTEN to your clients, your customers, the public 4. Identify your stakeholders and target your … Continue reading
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Our New Address
600 East Hopkins, Suite 302 Aspen, CO 81611
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