Building your brand and growing your business

1.  A Brand is a promise(What does yours say?)

2.  Be strategic

3.  Foster your relationships – LISTEN to your clients, your customers, the public

4.  Identify your stakeholders and target your efforts to reach that market

5.  Be consistent (in all messages, presentation and communications materials)

6.  Have integrity

7.  Take action! Be persistent. Be aggressive.

8.  Master your database

9.  Pay attention to the messages you are sending to customers

10.  Use the tools available – traditional and non-traditional – to reinforce your brand:

  • Promotions
  • Special Events
  • Building coalitions and alliances
  • Cause Marketing – including Sponsorships
  • Advertising (newspaper, magazine, radio, TV) — PR establishes your brand; Advertising supports it
  • Media Relations and Publicity
  • Community Outreach
  • Website (Blogs, Social Media, Email Marketing)

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